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The Lewes Chamber of Commerce’s “Restarting Lewes’s Economy” committee, working with the City of Lewes, has been meeting virtually since early May to develop initiatives that would message the community that our Lewes businesses are open and it’s safe to visit them.
The group’s latest project is designed to reinforce the safety aspects of visiting our businesses. The City of Lewes ordinance requiring people to wear masks in the historic Lewes business district has been in effect since early July and has been extended until the end of the year. The “Lewes Loves Masks” contest will encourage people to come to Lewes and snap a photo of themselves with masks on. Creativity and humor will be rewarded! To be entered into the contest, entrants need to post their photos on Instagram with the hashtag #LewesLovesMasks. All posts have to be public. Each month through December has a different mask theme. The monthly winner will receive a $50 gift card from a Lewes area business. The Lewes Chamber will “like” your post to let you know that you are entered.
The committee developed a new marketing campaign - “Love, Lewes”- that included the creation of an original logo. New street banners were fabricated with the image and installed in the historic business district and along Savannah Road on the beach side of Lewes. Yard signs with the image were made and have been for sale since Memorial Day weekend. To date, more than 450 yard signs have been purchased and can be seen throughout Lewes.